Periscope? How Towns Can Use It

Periscope may be the “new kid on the block” –but it is taking the world by storm. Since its launch in March –Periscope has accumulated 10 million active accounts. This after it reached one million users during its first ten days after launch. Currently, Periscope is the number one fastest-growing social network to date!

In case you didn’t know, Periscope is a unique social media network, in that it allows you to share live video clips with your viewers. Live video can be a great way to connect with your town’s residents –and can help you to get real-time information to them. Once the video’s been streamed live, it’ll be available on Periscope for 24 hours –after which it will be removed from the website. Of course, if you want to save your broadcasts, you could save them to your mobile device –and later share them on your other social networks.

Studies show that demand for video is on the rise. Forrester estimates that by 2019, nearly 75 percent of mobile traffic will be video. Video is a great way to connect with followers –and towns and municipalities are certainly no exception. If you’re looking for a way to reach your town’s residents with relevant –and live information, Periscope is a social network that you’ll want to consider.

Here are just a few of the many ways a town could use Periscope to help build their connection with the local community.

Offer Live Support

Sometimes it is easier to explain something –or offer support in a live format. But it’s almost impossible to reach an entire town, live, without the help of technology. With Periscope you can offer live support to your town residents quickly and easily.

Hold Q&A Sessions

Is it a busy time of the year for questions in your town? Has there been a recent change to something that affects the town residents? Is there something that’s at the forefront of everyone’s minds? Maybe it’s time to hold a question and answer session. With Periscope, you can hold a live question and answer session and anyone with the app can join in with their questions. The questions will pop onto your screen over your video –giving you the chance to answer them in real time.

Build a Community

Periscope can help you to build a community –an online one, that is. Periscope is owned by Twitter, which means that you’ll be able to use hashtags to categorize your content. Hashtags make it easy to find content, which helps to foster a sense of community. Those who are interested in a certain topic only need to join the hashtag version of your town –and you can watch as your community begins to grow.

Use It to Network

Periscope isn’t a one-way street! It’s a great avenue for getting a conversation rolling. Periscope is, after all –a conversation platform. Open the doors to insight from your town’s residents, and get feedback and opinions about subjects that are of interest to them. It’s a great way to get feedback and see what your town’s residents are thinking.

When it comes down to it, Periscope is about making and keeping connections. It’s all about finding new and creative ways to reach your town’s residents and get them involved. Don’t leave them out in the cold! As technology continues to develop, the ways that we communicate with those in our community is changing as well. Stay up-to-date with the latest in social media can help to keep your town connected and informed. Periscope is a great example of a tool that’s changing the way we communicate, interact, and engage with those around us.

At Town Web Design, we offer website design for small to medium-sized municipalities. Visit Town Web Design today to learn more about web design –we would be happy to answer any questions you have.

Image: Vincent Brown

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