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What Goes on the Contact Us Page?

The purpose of a contact page is simple: to give those looking to contact you, a way of contacting you!

Often though, the importance of the humble contact page is overlooked. All too often, the contact page is poorly designed, overlooked, and neglected –almost as an afterthought in the design process. This is unfortunate though, because the contact page is an extremely valuable page, and it deserves some attention.

Your contact page should inform residents how they can communicate with your municipality. Methods of communication vary, but usually include the phone number, email address, address, fax number, or an embedded (on page) contact form. The contact page keeps all of the contact information handy in one place, so people don’t have to guess or go looking.

Some municipalities also like to display a Google Map of their address on their contact page. This handy detail can help significantly to cut down on the number of people who call to ask for directions.

If your contact page is short –no worries! It’s supposed to be! Keeping it short and to the point is the best rule of thumb. Just make sure you include all of the necessary information.

Here is a quick rundown on the basic information that’s often included on a municipality’s contact page.

  • Office Hours – List the times that the town office is staffed, include the days of the week when the town office is open, and the hours if they vary from day to day.
  • Contact Numbers – Include the phone number(s) of the Municipal Clerk. Some clerks work from home and use a home phone number for official town business. It is helpful to indicate that somewhere on the contact page.
  • Physical Address – Be sure to include the municipal physical address. This is also a good place to include a Google Map.
  • Mailing Address – Mailing address are also important. Some municipalities have a physical address with no mail receptacle, so it’s a good idea to indicate which address is a mailing address and which is a physical address so visitors know where meetings take place.
  • Email Address – When including an email address, make sure it’s the address of the clerk who will be responding to the email queries. Generally the clerk is going to be the main person who receives communication from residents and therefore the clerk’s email address should be the one listed on the contact us page. If you have multiple clerks, or various email addresses, be sure to clearly indicate which email is for each type of inquiry.
  • Additional Information – Be sure to include a fax number, any other specific email address and any other form of communication on your contact us page.

Another feature that you may want to consider having on your contact page is a contact form. This form sends a copy of the message to the email recipient, as well as the sender so that they can have a copy of the correspondence as well. A contact form makes it easier for people to email you, and takes a step out of the process, simplifying the whole experience for visitors.

By having a straightforward, simple, and easy to use contact page, you’ll be able to improve the communication process between you and your visitors, streamline efficiency, and make it easier for residents to contact the city.

For more information on web design, contact Town Web. We provide web design for towns and municipalities, and would be happy to talk with you about a responsive website for your municipality!

Image: Paladin Zhang

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